Unleash Your Style with Wella EIMI Rugged Texture (75ml)

Get ready to redefine your hair game with the Wella EIMI Rugged Texture, your ultimate tool for creating effortlessly edgy looks. This versatile matte paste is designed to sculpt your hair, providing a rugged effect and strong definition, perfect for those who crave a bold and distinctive style.

Why Choose Wella EIMI Rugged Texture?

• Hold Level 3: Delivers a dependable hold that keeps your style intact all day long.
• Matte Finish: Achieve that on-trend matte look without sacrificing texture or volume.
• Rugged Definition: Perfect for shaping and texturizing, giving your hair a naturally tousled appearance.

Effortless Application for Maximum Impact

How to Use: Simply manipulate the paste with your palms and work it into dry hair to shape and texturize your desired rugged look. This easy-to-use formula allows you to experiment and express your individual style.

Style with Confidence

With Wella EIMI Rugged Texture, transform your hair into a canvas of creativity. Whether you're heading to a business meeting or a night out, embrace the freedom to shape and define your hair with confidence and flair.

Discover the power of texture and make your statement today!