Unleash Your Style with Wella EIMI Bold Move 150ml

Boldly Define Your Look

Elevate your hairstyling game with Wella EIMI Bold Move. This innovative, light-hold matte paste is your secret weapon for achieving effortlessly chic textures that turn heads. Infused with the superior grip of Brazilian Carnauba wax, it empowers you to sculpt your hair into your ideal, casually refined style.

Effortless Texture & Control

Wella EIMI Bold Move offers a secure HOLD LEVEL 2, perfect for crafting a striking yet flexible style. Whether you're going for a tousled look or something more structured, this paste provides the control you need without compromising your hair's natural movement and flow.

How to Master Your Style:

1. Rub a small amount of Wella EIMI Bold Move between your palms until smooth.
2. Work it through dry hair, manipulating and shaping to create the desired look.

Designed for versatility, this matte paste lets you redefine your hairstyle every day, ensuring that your bold move is always a reflection of your individuality.