Joico's Defy Damage Protective Shampoo

Introducing Joico's Defy Damage Protective Shampoo—a revolutionary daily cleanser designed to fortify and safeguard your hair against the rigors of daily styling, environmental pollutants, and UV exposure. This luxurious shampoo not only cleanses but also strengthens hair bonds, leaving your locks resilient, shiny, and healthy-looking.

Key Benefits:

• Bond-Building Protection: Formulated to strengthen hair bonds, enhancing resilience and reducing breakage.

• Gentle Cleansing: Effectively removes dirt and impurities without stripping essential moisture or roughing up the hair cuticle.

• Luxurious Lather: Features a decadently rich lather for a sumptuous cleansing experience.

• Sulfate-Free Formula: Free from SLS/SLES sulfates*, making it suitable for all hair types, including color-treated hair.

Why It Works:

Joico's Defy Damage Protective Shampoo is enriched with Protective Lipids, Moringa Seed Oil, Arginine, and the exclusive SmartRelease Technology. These ingredients work synergistically to shield hair from thermal, chemical, styling, and UV damage while continuously releasing nourishing agents to repair and strengthen hair from the inside out. 

How to Use:

Apply to wet hair, lather, and rinse thoroughly. For optimal results, follow with Joico's Defy Damage Protective Conditioner.

*SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate