Joico's Blonde Life Violet Shampoo 300ml

Introducing Joico's Blonde Life Violet Shampoo—a sulfate-free, brass-neutralizing cleanser designed to keep your blonde hair cool, bright, and healthy. This powerful yet gentle formula instantly eliminates unwanted yellow tones, ensuring your blonde remains icy and vibrant. 

Key Benefits:

• Neutralizes Brassiness: Effectively cools brassy tones and brightens blonde hair for a refreshed look.

• Enhances Shine: Helps maintain healthy-looking hair with brilliant shine.

• Nourishes and Protects: Nourishes and protects fragile blonde hair.

How to Use:

Apply to wet hair, lather, and leave in for 1-3 minutes. Rinse thoroughly and follow with Blonde Life Violet Conditioner. For optimal results, use 2-3 times per week to maintain cool tones.